I design clear, simple products for phones, kiosks and dashboards.
UX/UI Designer, based in London. Most recently at Entain.
Selected work
Four projects: a multi-brand design system, a consumer app and kiosk, an internal tool for support teams, and a startup concept I designed and built.
Trackside NZ & SportNation
Trackside is a New Zealand racing website and app with live races, odds, form guides and racing news. SportNation is its sister brand for sports podcasts and live radio, on web, app and in the car.
SportsPick
A mobile app and wall kiosk that only work inside partner venues. I made that location rule feel like a reward instead of a blocker, and it became the reason people returned each week.
Cerberus Entain Dashboard
An internal admin screen that groups activity into sessions and breaks every payment down by source, so agents get answers without asking developers.
Watchwhere: a "where to watch" guide people can trust
Born from my own habit of searching my phone before every game: an app idea that tells you what's on and where to watch it, wherever you are. Prototyped in days with Claude Code.
How I work
Four steps, side by side with product and engineering, then round again.
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Define
Align on the problem, the people and what success looks like.
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Prototype
Rough ideas first. Polish only what earns its place.
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System
Tokens and components that design and code share.
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Iterate
Usability and A/B tests decide what ships next.
Off the clock
Illustration is where I play. It also fed straight into the 135 collectable cards I made for SportsPick.
Bruce Lee
Digital portrait
Jimmy Buckets
Pop illustration
Karate Kid
Cinematic poster
Air Jordan
PosterI believe the simplest version is usually the right one.
Based in London, open to senior product roles
- 2020 – 2026Entain via PickFans
Graphic Designer to Senior Product Designer, with Creative Manager responsibilities
- 2019 – 2020Moneyball Australia
Junior Graphic Designer: campaigns and sports illustration
- 2018 – 2020Billy Blue College of Design
Diploma of Graphic Design
I'm Shak, a Senior Product Designer with six years in consumer digital products. I design systems that hold up across web, mobile and physical screens, and I care most about clarity, consistency and how things work in the places people actually use them.
I'm happiest owning a product end to end: workshops and field research, information architecture, the design system, and handoff that engineers don't have to guess at.
I started out in graphic design, grew into product design at Entain and led projects as Creative Manager, setting the quality bar and guiding other designers. Along the way I've contributed to more than five design systems.
Focus
- Product design
- Design systems
- User research
- Prototyping
Also
- Art direction
- Illustration
- AI-assisted UX
Tools
- Figma
- Illustrator
- Photoshop
- InDesign
- HTML & CSS
Hiring a senior product designer?
I'd love to hear about the team and the problem. Email is the quickest way to reach me.